Done right, it will have a huge pay off
Performance Display is powerful way to expand your reach and the get the response you need from your consumers; it is trackable, transparent, and has measurable impact on brand awareness and direct response
Display Targeting help you find the right audience. Its targeting options allow you to strategically show your message to users at the right place and the right time. You can use targeting to direct your campaign’s ads to the people you want to reach most. Simply choose the targeting option that aligns to your campaign goal and Display ads will work to get your ad in front of the right people, in the right place, at the right time. Depending on the phase of the marketing funnel and marketing objectives you have several options for targeting like Demographic, Affinity Audience, In-Market Audience, Similar Audience and Re-marketing.
Sophisticated audience targeting, Location based targeting, real-time-bidding, A/B testing, Forward and backward testing, performance planning. Display ads can appear across a network of more than three million sites and apps, reaching everyone on the internet. Your ads get matched to content related to your business or to your customers’ interests.
Top Digital brands are using search to leverage the power of intent and showing their ads exactly when and where their consumers are looking for them. According to Google, there are more than 3.5B searches done per day and 50% of consumers will visit a store within one day of a local search on their smartphone, making search a high impact, data rich channel for brands.
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